Benetton Concept Store
- Istanbul
2009
Piero Lissoni was commissioned to create a new design concept for the Benetton flagship store in Instabul when the brand entered the market. The work consisted of both exterior and interior design concepting and the resulting look was then executed in other flagship stores across Europe in cities including, Milan, Frankfurt, Paris and London. The building in Instabul features eight floors, five above ground and three below, and is configured to resemble a chest of irregularly stacked drawers. Metal and reinforced concrete were chosen for the construction because of their elasticity, while the external façade is made of a skin of steel.
Photographer - Lorenzo Jucker
Web Design / Tommaso Cavallini; Text / Alice Caudera, Laura Cucchi, Susan Ainsworth, Benjamin Meyers; Translation / Richard Peace; Content management / Giorgia Maretta, Laura Presti, Constanza Coscia; Web development / Fri-web. All contents of this website are protected by copyright and may not be reproduced, distributed or transmitted in any form without the prior written permission of Lissoni New York.